Out of Philadelphia, PA · Clients nationwide
Ad spend you can trace to booked jobs.
I run Meta and Google campaigns for local service businesses — and every week I show you exactly where the money went and what it brought back. No account managers. No recycled templates. No reports full of numbers that don't pay you.
Free · 30 minutes · No pitch · You leave with a plan either way
Most owners can't tell you what their last $5,000 in ads actually bought.
Not because they're careless — because nobody showed them. Agencies report on reach, impressions, and engagement, then send an invoice. You're left guessing whether any of it turned into a job. That's the part I fix first.
01 The numbers
What I'm judged on.
Blended averages across the accounts I currently manage. On the call I'll open the accounts and show you where these come from.
Blended across all managed accounts over the last 12 months.
Attributed revenue divided by ad spend, measured at account level.
From strategy sign-off to campaigns live and collecting data.
Past performance doesn't guarantee future results. Cost per lead and return vary by industry, market, seasonality, offer, and how fast you follow up on leads.
02 Where to start
Pick what you want to know.
What you get
Strategy, media buying, creative, weekly optimization and reporting — plus exactly how pricing works.
See services → S / 02How it works
Four steps from first call to leads in your inbox, in about ten days. Includes the ROI estimator.
See the process → S / 03Why me
An honest side-by-side against a typical agency and against doing it yourself — including where I fall short.
Compare →03 Who I work with
Local businesses that sell real jobs.
Paid ads work best when a customer is worth more than the cost of finding them. These are the categories I build campaigns for most often.
Not on the list? Ask anyway. What matters isn't the category — it's whether your customers are searchable or targetable, and whether one closed job is worth enough to justify the cost of the leads it took to get it. That's a five-minute conversation.
Home / Services
Everything the campaign needs. Nothing you don't.
Six things get built and maintained for every account. Below them: what actually lands in your inbox each week, and how pricing works.
01 The work
What I build and manage
Campaign strategy
Which platforms, which budget split, which audiences — decided from your market, service area, and margins, with a target cost per job agreed before we spend anything.
Meta & Google Ads
Full build and daily management: account structure, conversion tracking, audiences, bidding, budget pacing. Your pixel gets fixed before anything launches.
Creative & copy
Hooks, angles, and ad copy written for your buyer, then tested against each other. Creative is the biggest lever in paid social, so testing never stops.
Weekly reporting
A plain-English report every week: what we spent, what came in, what changed, what's next. No dashboards you need a translator for.
Landing page direction
Traffic is half the job. I'll tell you exactly what your page needs to convert clicks into quote requests, and review it before paid traffic ever hits it.
Scaling
Once the account is profitable and stable, budget scales deliberately — more where it earns, cut where it doesn't, retargeting layered in.
Conversion tracking gets built and tested before a single ad goes live.
Most accounts I inherit are measuring the wrong event entirely — which means every decision made from that data was a guess. Every lead should be attributable to the campaign, ad set, and creative that produced it. That comes first, always.
02 The engagement
What working together looks like.
What I need from you
- Access to your ad accounts. If you don't have them set up, I'll build them under your business manager so they stay yours.
- Someone who answers leads fast. Speed to first contact beats almost every other variable. Great ads can't fix a lead that sits for two days.
- A decision on your offer before launch. What you're advertising matters more than how it's targeted.
- Fifteen minutes a week. Enough to read the report and answer anything that needs your call.
- Honest numbers. Your real close rate and job value. If I optimize toward the wrong target, we both lose.
What lands in your inbox weekly
- Spend, leads, and cost per lead — the three numbers that tell you whether it's working.
- What changed and why — every adjustment I made, in plain language, not platform jargon.
- What I'm testing next — the creative, audience, or offer going into rotation this week.
- What I killed — and what it cost before I killed it. You see the misses too.
- Anything needing your decision — budget changes, offer tweaks, a page that's leaking.
How pricing works
A flat monthly management fee, quoted after the discovery call once I know the scope — no percentage of your ad spend, so nothing pushes me to inflate your budget. Ad spend is paid directly to Meta and Google by you, never through me. There's a minimum engagement period so campaigns get the runway they need, and I'll give you the exact terms on the call before you commit to anything.
Home / Process
Live in about ten days.
Four steps from the first call to leads landing in your inbox. Below them, an estimator you can run with your own numbers.
01 How it works
The four steps
Discovery call
Thirty focused minutes. We map your market, your numbers, and whether paid ads are the right move right now. If they're not, I'll say so.
Day 1 · FreeStrategy & build
Audience research, competitor teardown, offer and budget plan. Then account structure, tracking, and conversion setup, built from scratch.
Days 1–7Creative & launch
Ads written, built, and reviewed with you before anything goes live. Campaigns launch and the algorithm starts learning your best audiences.
Day ~10Optimize & scale
Weekly testing, weekly reporting. Cost per lead settles as data comes in, and once the account is stable we scale spend where it earns.
Week 2 onward02 Estimator
Run your own numbers.
Every step of the arithmetic is shown, so you can check it instead of trusting it. Use your real close rate and job value — the honest version of this number is more useful to you than a flattering one.
The math
An illustration built from the numbers you entered — not a forecast or a guarantee. It excludes your cost of delivery, labor, and my fee, and no campaign converts every lead you pay for. Real accounts ramp over weeks, not instantly.
Home / Why me
Three ways to run your ads.
Each of these works for somebody. Here is where I actually fit — including where I don't.
01 The honest comparison
| Working with me | Typical agency | Doing it yourself | |
|---|---|---|---|
| Who's in your account | Me. The person you talk to is the person making the changes. | Usually a junior buyer you never meet, behind an account manager. | You, between jobs and quotes. |
| Response time | Same day, direct to my phone. | Ticket queue, 24–72 hours typical. | Instant, but only when you have time. |
| Campaign build | Built from scratch around your market and margins. | Often a template applied across many clients in your vertical. | Whatever the platform's guided setup recommends. |
| Reporting | Weekly, plain English, focused on cost per lead and revenue. | Monthly dashboard heavy on reach and impressions. | Ads Manager, which is not built to answer "did this pay?" |
| Account ownership | Yours. Your business manager, your pixel, your data. | Sometimes theirs — you lose the history when you leave. | Yours. |
| Capacity | Deliberately small roster, so accounts get weekly attention. | Dozens of accounts per buyer. | One — but competing with running your business. |
| Where it falls short | I'm one person. No 24/7 desk, and no in-house video crew. | Scale and bench depth, if you're big enough to need it. | Cheapest option on paper — you pay in wasted spend while you learn. |
← Scroll the table sideways to compare
I take on a small number of accounts, because paid ads punish autopilot.
Campaigns that get looked at once a month drift, waste budget, and quietly stop working. The whole reason to hire one person instead of an agency is that one person can actually be in your account every week. That only holds if the number stays small.
02 The numbers
What I'm judged on.
Blended across all managed accounts over the last 12 months.
Attributed revenue divided by ad spend, measured at account level.
From strategy sign-off to campaigns live and collecting data.
Past performance doesn't guarantee future results. Cost per lead and return vary by industry, market, seasonality, offer, and how fast you follow up on leads.
Home / FAQ
What owners ask first.
The questions that come up on nearly every discovery call, answered before you have to ask them.
Campaigns typically go live around day ten, and most accounts see lead activity within one to two weeks of launch. The bigger shift usually lands around weeks five to eight, once there's enough data for the algorithm to find your best audiences and cost per lead starts to settle.
It depends on market size, competition, and job value — we'll land on the number together on the call. What I will tell you upfront: I won't take a budget too small to produce meaningful data, because you'd be paying me to run a campaign that can't learn.
Yes. I'm based in Philadelphia, but Meta and Google targeting is location-based, so I can run campaigns for any service area in the U.S. — and most of my clients aren't local to me. Your market size and goals drive the strategy, not your zip code.
Three things. Every campaign is built from scratch around your business instead of a template. The person in your ad account is the person who answers your texts. And I report on cost per lead and revenue, not impressions and reach.
There's a minimum engagement period, and I'll give you the exact terms on the call. The reason is simple: paid ads need a runway to gather data and optimize. Anyone promising instant results with no commitment is guessing.
We diagnose it and change it. Underperformance triggers a full review — creative, targeting, offer, landing page, follow-up speed — then a new plan and immediate action. I don't let a campaign bleed for weeks hoping it turns around.
You do. Campaigns run in your ad account under your business manager. The leads, pixel data, and audiences stay yours. If we part ways you keep everything and nothing gets switched off.
No. I don't purchase leads from brokers, run affiliate programs, or resell customer information. Every lead comes from advertising built specifically to reach your customers, in your own ad account.
Ask me the awkward version of the question.
The discovery call is free and there's nothing to sign. If paid ads aren't right for your business at this stage, that's the answer you'll get — it's a cheaper outcome for both of us than a campaign that was never going to work.
Home / Contact
Let's look at your numbers.
Thirty minutes, no pitch, no obligation. Bring what you're spending now and what a customer is worth to you.
01 Book direct
Grab a time.
Pick a slot on my calendar and we'll talk. I'll tell you straight whether paid ads make sense for your business — and if they don't, that's the answer you'll get.
No purchased leads. No affiliate programs.
Every campaign is built and managed directly for your business. I don't buy leads from brokers, run affiliate offers, or resell customer information — and the relationship is direct, so you always know who is in your account.
Home / Terms of Service
Terms of Service
The rules covering use of this website. Your engagement terms live in a separate written agreement.
Last updated: January 2026
1. Acceptance
By accessing this website or engaging RS Marketing's services, you agree to these terms. If you do not agree, please do not use the site.
2. Services
RS Marketing provides paid advertising strategy, campaign management, ad creative, and related consulting. The scope, fees, and term of any engagement are set out in a separate written agreement. These terms govern use of the website only and do not themselves create a service agreement.
3. Use of the site
You may view and download material from this site for personal, non-commercial use. You may not modify or copy the materials, use them commercially, reverse engineer any software, or mirror the materials on another server.
4. No guarantee of results
Advertising performance depends on factors outside RS Marketing's control, including your market, competition, pricing, offer, seasonality, sales process, and speed of lead follow-up. Any figures, averages, projections, or estimator outputs shown on this site are illustrations based on past or hypothetical performance and are not a promise, guarantee, or prediction of the results your business will achieve.
5. No lead purchasing or affiliate programs
RS Marketing does not purchase leads from third-party brokers, participate in affiliate marketing programs, or resell customer information. All leads are generated through advertising campaigns built and managed directly for the client.
6. Limitation of liability
To the fullest extent permitted by law, RS Marketing is not liable for indirect, incidental, or consequential damages arising from use of this site or from advertising results, including lost profits or lost data.
7. Third-party platforms
Campaigns run on third-party platforms such as Meta and Google, which set their own policies, pricing, and approval rules. RS Marketing is not responsible for platform outages, account restrictions, ad disapprovals, or policy changes imposed by those providers.
8. Links
This site may link to third-party sites. RS Marketing does not control and is not responsible for their content.
9. Changes
These terms may be revised at any time without notice. Continued use of the site means you accept the current version.
10. Governing law
These terms are governed by the laws of the Commonwealth of Pennsylvania, and you consent to the exclusive jurisdiction of its courts.
11. Contact
Questions about these terms: romanscales0@gmail.com or (445) 285-3502.
Home / Privacy Policy
Privacy Policy
What this site collects, how it is used, and the choices you have.
Last updated: January 2026
1. Introduction
This policy explains what information RS Marketing collects through this website, how it is used, and the choices you have.
2. What we collect
- Information you give us: name, business name, email, phone number, ad spend range, and anything you write in a form or booking request.
- Automatic information: IP address, browser and device type, pages viewed, and referring site, collected through analytics and advertising tools.
- Cookies and pixels: including advertising pixels from Meta and Google used to measure site activity and campaign performance.
3. How we use it
- To respond to your enquiry and schedule calls.
- To provide and improve services and the website.
- To send information about services where you have opted in.
- To measure marketing performance and comply with legal obligations.
4. Who we share it with
We share information with service providers who help operate the business — scheduling, CRM, email, hosting, and analytics providers — and where required by law or to protect legal rights. We do not sell your personal information, and we do not resell lead or customer data.
5. Retention and security
We keep information only as long as needed for the purposes above or as required by law, and use reasonable administrative and technical safeguards to protect it. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
6. Your rights
You may request access to, correction of, or deletion of your personal information, and you may opt out of marketing emails at any time using the unsubscribe link or by contacting us. Depending on where you live, you may have additional rights under laws such as the CCPA or GDPR.
7. Cookies
Most browsers let you refuse or delete cookies. Blocking cookies may affect how parts of this site work. You can manage advertising preferences through Meta's and Google's own ad settings.
8. Children
This site is not directed to anyone under 18, and we do not knowingly collect information from children.
9. Third-party links
We are not responsible for the privacy practices of sites we link to.
10. Changes and contact
We may update this policy; the date above shows the latest revision. Questions: romanscales0@gmail.com or (445) 285-3502.